About Us

WE BUILT THE OPERATING SYSTEM WE WISH WE HAD.

TreeROI was born from eight years of running a $5M+ tree service company. We experienced every pain point, every wasted hour, and every dollar lost to disconnected tools. So we built the solution.

OUR ORIGIN

BUILT BY A TREE SERVICE OWNER.
PROVEN IN THE FIELD.

Chris Ruvalcaba never planned to run a tree service company. He walked into the industry on day one with no equipment, no employees, and not so much as a chainsaw, and sold a week of work anyway.

Eight years later, Monkeyman's Tree Service had grown from $0 to over $5M, into the top 1% of the industry running on the systems Chris built because nothing on the market did the job.

Today the company runs on 30-120 minutes of his time a week. That's the power of the right systems.

"This is not an agency. This is not just software. It's the operating system I wish someone had handed me at $1M, built by somebody who's made the 2:00 AM payroll call and felt every one of these problems firsthand."

Chris Ruvalcaba,
Founder of TreeROI & Owner of Monkeyman’s Tree Service

TreeROI Dashboard

$5M+

Annual Revenue

OUR MISSION

MAKE EVERY TREE CARE COMPANY PROFITABLE AND EFFICIENT.

The tree care industry is stuck with outdated tools and fragmented software stacks. Companies spend thousands on disconnected systems that don't communicate, wasting time and money every single day.

We're changing that. TreeROI brings everything into one platform, from the first call to the final invoice, so you can focus on what matters: doing great work and growing your business.

40-60%average savings for our customers
WHAT WE STAND FOR

OUR VALUES

01
01

BUILT BY OPERATORS

Not by developers who've never run a crew. Every feature exists because a real tree service company needed it.

02
02

SIMPLICITY FIRST

One login. One dashboard. One price. No integrating 8 different tools that don't talk to each other.

03
03

REAL SAVINGS

40-60% less than the fragmented stack you're paying for today. No hidden fees. No surprise costs.

04
04

INDUSTRY FOCUSED

Built exclusively for tree service companies. Not a generic CRM forcing you into boxes that don't fit.

THE ROI FAMILY

PART OF A GROWING ECOSYSTEM.

Each platform built to serve a specific trade with the same philosophy: all-in-one, operator-built, real savings.

Live
TreeROI logo

Tree care. Founded by Chris Ruvalcaba.

Soon
RoofersROI logo

Roofing companies. Coming soon.

Soon
ContractorsROI logo

General contractors. Coming soon.

Soon
LandscapersROI logo

Landscaping companies. Coming soon.

Soon
ElectricalROI logo

Electrical companies. Coming soon.

READY TO SIMPLIFY YOUR TREE CARE BUSINESS?

Join the growing number of tree service companies saving 40-60% with one integrated platform.