THE 0 TO $5M PLAYBOOK.
Built by an operator. Included with every account.
The training we wished we'd had at $1M.
Most training in this trade teaches you to climb a tree. Almost nothing teaches you to run the business under the tree. TreeROI Academy fills that gap.
Every session is drawn from what actually worked at Monkeyman's Tree Service: hiring, selling, pricing, insurance billing, the weekly rhythm, distilled into short lessons an owner can put to work the same week.
Operator-taught
Every lesson comes from the same climb: $0 to $5M+ in a real tree service company, not a classroom.
Ready when you are
On-demand video, no cohorts, no waiting. Learn in the truck between jobs or at the desk on a Sunday.
Free with every account
Bundled into every TreeROI plan. No add-ons, no per-seat fees, no upsells for the good stuff.
Sessions in the library today
The climb the curriculum is drawn from
New lessons added and updated
Included with every TreeROI account
TREEROI ACADEMY
HOW TO HIRE
HOW TO HIRE
Finding and keeping talent in a crazy industry
HOW TO SELL
HOW TO SELL
The 60% close rate at high margins
WHEN TO RAISE YOUR PRICES
WHEN TO RAISE YOUR PRICES
The signals, the math, the nerve
BUILDING A COMPANY
BUILDING A COMPANY
From earning a job to owning a business
WHAT IS A P&L
WHAT IS A P&L
Read the scoreboard of your business
RUNNING A SMALL BUSINESS
RUNNING A SMALL BUSINESS
The weekly operating rhythm
BUILDING CULTURE
BUILDING CULTURE
What your company does when you're not watching
INSURANCE BILLING MASTERY
INSURANCE BILLING MASTERY
How one tree pays for everything
MAKE THE PHONE RING
MAKE THE PHONE RING
SEO, ads and calls that become jobs
SAFETY AS A PROFIT SYSTEM
SAFETY AS A PROFIT SYSTEM
Protect your people and your premiums
BREAKING $1M → $3M → $5M
BREAKING $1M → $3M → $5M
The two walls every tree service company hits
PERSONALITIES ON THE CREW
PERSONALITIES ON THE CREW
Read your people, lead them right
Outcomes, not lecture notes.
Each session is built to change something concrete about how the week runs.
Close more of what you quote
The 60% close-rate sales system, priced high enough to be worth winning.
Hire without regret
How Monkeyman's finds, tests, and keeps climbers, sales, and admin in a trade nobody wants to enter.
Read your numbers like an owner
P&L basics, job costing, and the two revenue walls every tree company hits between $1M and $5M.
Run a business, not a job
The weekly rhythm that lets the crew work without the owner standing in the middle of it.
Get paid for the emergency work
The insurance billing playbook that makes storm-response jobs pay for the year.
Fill the phone on purpose
SEO, Google Ads, and Meta creative that turn spend into booked jobs, not impressions.
From sign-up to shipped in a week.
Onboard onto TreeROI
Any plan (Growth, Pro, Elite, or Enterprise) unlocks the full Academy library from day one.
Watch the sessions that match this quarter
Short, focused videos. Start with the two or three that fix your loudest problem, not the whole catalog.
Ship it into the business
Every session ends with a specific action, template, or SOP you can hand to a manager on Monday.
New sessions land continuously
Whatever we solve next inside Monkeyman's gets recorded and added. Your library grows without a bigger bill.
One hour a week with an operator.
Bring the number that's stuck. The crew problem you can't crack. The quote you're not sure how to price. Leave with a next step.
Every Wednesday at 12pm PT with an operator, not a consultant.
Every recorded Academy session, playbook, and pricing sheet.
Private community running the same play against the same market.
“One great idea pays for a year of this. When you're ready to add $1M, TreeROI Complete is waiting.”
YOU'RE ALREADY SPENDING THE MONEY.
WE JUST MAKE IT SIMPLER, BETTER, AND FAR MORE PROFITABLE.
Book a demo and see your whole business leads, jobs, crews, cash and marketing on one dashboard.